---
schema_version: "secwatch.filing_event.v1"
accession: "0001828962-21-000052"
form_type: "8-K"
ticker: "CRCT"
cik: "0001828962"
company_name: "Cricut, Inc."
filed_at: "2021-09-17T23:59:59+00:00"
generated_at: "2026-06-29T03:02:01.197321+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Cricut EVP of Sales Gregory Rowberry to retire; Frank Iarusci appointed as replacement

## Summary
- Gregory Rowberry to retire as EVP of Sales effective December 31, 2021, after 13 years.
- Frank Iarusci to join as EVP of Sales, Americas effective October 4, 2021.
- Iarusci most recently SVP of Global Sales at Seagate Technology.
- Iarusci previously held sales roles at Lexmark Canada and Tech Data.

## SEC filing metadata
- accession: 0001828962-21-000052
- form_type: 8-K
- ticker: CRCT
- cik: 0001828962
- company_name: Cricut, Inc.
- filed_at: 2021-09-17T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1828962/000182896221000052/0001828962-21-000052-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1828962/000182896221000052/crct-20210914.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001828962-21-000052
- JSON: https://secwatch.observer/filing/0001828962-21-000052.json
- Plain text: https://secwatch.observer/filing/0001828962-21-000052.txt

## Key facts
- Executive change
  Frank Iarusci was appointed as Executive Vice President of Sales, Americas at Cricut, Inc..
  - Action: appointed
  - Role: Executive Vice President of Sales, Americas
  source text: Cricut also announced that Frank Iarusci would be joining Cricut as Executive Vice President of Sales, Americas, effective October 4, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1828962/000182896221000052/0001828962-21-000052-index.htm
- Executive change
  Gregory Rowberry departed as Executive Vice President, Sales at Cricut, Inc..
  - Action: retire
  - Role: Executive Vice President, Sales
  source text: On September 14, 2021, Gregory Rowberry, Cricut’s Executive Vice President, Sales, who has been with Cricut for over 13 years, informed Cricut of his intention to retire effective December 31, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1828962/000182896221000052/0001828962-21-000052-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.