---
schema_version: "secwatch.filing_event.v1"
accession: "0001828962-24-000115"
form_type: "8-K"
ticker: "CRCT"
cik: "0001828962"
company_name: "Cricut, Inc."
filed_at: "2024-09-30T23:59:59+00:00"
generated_at: "2026-05-31T00:51:04.520342+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Cricut appoints Heidi Zak (ThirdLove CEO) as independent director

## Summary
- Board expanded to 8 members; Zak joins Audit Committee.
- Initial RSU award of $450,000 plus annual RSU grant of $125,000.
- Zak also receives annual cash committee retainer under director compensation policy.
- Zak is co-founder and CEO of ThirdLove, with experience in marketing and scaling.
- CEO Ashish Arora cites Zak's customer insight to help Cricut return to growth.

## SEC filing metadata
- accession: 0001828962-24-000115
- form_type: 8-K
- ticker: CRCT
- cik: 0001828962
- company_name: Cricut, Inc.
- filed_at: 2024-09-30T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1828962/000182896224000115/0001828962-24-000115-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1828962/000182896224000115/crct-20240928.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001828962-24-000115
- JSON: https://secwatch.observer/filing/0001828962-24-000115.json
- Plain text: https://secwatch.observer/filing/0001828962-24-000115.txt

## Key facts
- Executive change
  Heidi Zak was appointed as Director at Cricut, Inc..
  - Action: appointed
  - Role: Director
  source text: On September 28, 2024, the Board of Directors (the “Board”) of Cricut, Inc. (the “Company”), increased the size of the Board to eight members and appointed Ms. Heidi Zak, the Co-Founder and Chief Executive Officer of ThirdLove, to the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1828962/000182896224000115/0001828962-24-000115-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.