---
schema_version: "secwatch.filing_event.v1"
accession: "0001828962-25-000144"
form_type: "8-K"
ticker: "CRCT"
cik: "0001828962"
company_name: "Cricut, Inc."
filed_at: "2025-08-05T23:59:59+00:00"
generated_at: "2026-05-17T20:58:19.373242+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Cricut Q2 2025: revenue $172.1M (+2%), net income $24.5M (+24%), paid subs 3M (+7%)

## Summary
- Revenue $172.1M (+2% YoY); platform revenue $80.7M (+4%), products $91.4M (+1%).
- Net income $24.5M (+24%); diluted EPS $0.11 (+22%); operating income $30.1M (+14%).
- Gross margin 59.0% (up from 53.5%); cash from operations $36.2M.
- Paid subscribers exceeded 3M (+7%); Platform ARPU $53.84 (+2%).
- Paid $181M in dividends after Q2 (special $0.75 + semi-annual $0.10 per share).

## SEC filing metadata
- accession: 0001828962-25-000144
- form_type: 8-K
- ticker: CRCT
- cik: 0001828962
- company_name: Cricut, Inc.
- filed_at: 2025-08-05T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1828962/000182896225000144/0001828962-25-000144-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1828962/000182896225000144/crct-20250805.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001828962-25-000144
- JSON: https://secwatch.observer/filing/0001828962-25-000144.json
- Plain text: https://secwatch.observer/filing/0001828962-25-000144.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.