Cricut Q4 revenue falls 3% YoY but FY net income up 22%; subscribers grow 4%

Cricut, Inc.

Q4 revenue $203.6M, down 3% YoY; platform revenue up 6% to $83.9M, products down 8%.
FY 2025 net income $76.7M (10.8% margin), up 22% YoY; diluted EPS $0.35 vs $0.29.
Paid subscribers grew >4% to 3.09M; platform ARPU up 5% to $55.77.
Generated $200M cash from operations; ended 2025 with $276M cash, debt free.
CEO cites disappointment in lack of sales growth but positive machine sell-out units and new guided flows.

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