Cricut Q2 revenue down 9% to $156.3M; net income up 59% to $39.1M

Cricut, Inc.

Revenue $156.3M (-9% YoY); platform revenue $85.0M (+5%), products revenue $71.3M (-22%).
Net income $39.1M ($0.19 diluted EPS) vs $24.5M ($0.11) in Q2 2025; gross margin 74.5% vs 59.0%.
Paid subscribers 3.10M (+3% YoY); platform ARPU $56.37 (+5%); active users 5.97M (+1%).
Generated $50M cash from operations; used $7.5M to repurchase 1.74M shares; $21.6M remaining on buyback.
Recurring semi-annual dividend of $0.10/share paid July 21, 2026.

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