---
schema_version: "secwatch.filing_event.v1"
accession: "0001829126-22-015110"
form_type: "8-K"
ticker: "CELH"
cik: "0001341766"
company_name: "Celsius Holdings, Inc."
filed_at: "2022-08-03T23:59:59+00:00"
generated_at: "2026-06-24T04:57:26.954752+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.95
calibrated_materiality_score: 0.95
confidence: "high"
source: SEC EDGAR
---

# Celsius secures $550M PepsiCo investment, distribution deal, and board seat

## Summary
- PepsiCo purchased 1,466,666 shares of Series A Convertible Preferred Stock for $550M ($75 per share conversion).
- Series A Preferred pays 5% cumulative quarterly dividends; ranks senior to common stock.
- PepsiCo gets exclusive US distribution rights (excl. Puerto Rico, US Virgin Islands) via Distribution Agreement.
- James Lee (PepsiCo SVP) appointed to Celsius board, increasing board size to nine.
- Directors, CEO and CFO entered 12-month lock-up agreements; resale registration rights granted.

## SEC filing metadata
- accession: 0001829126-22-015110
- form_type: 8-K
- ticker: CELH
- cik: 0001341766
- company_name: Celsius Holdings, Inc.
- filed_at: 2022-08-03T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.95
- calibrated_materiality_score: 0.95
- confidence: high
- sec_items: 1.01, 3.02, 3.03, 5.03, 5.02, 5.05, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1341766/000182912622015110/0001829126-22-015110-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1341766/000182912622015110/celsiusholdings_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001829126-22-015110
- JSON: https://secwatch.observer/filing/0001829126-22-015110.json
- Plain text: https://secwatch.observer/filing/0001829126-22-015110.txt

## Key facts
- Executive change
  James Lee was appointed as Director at Celsius Holdings, Inc..
  - Action: appointed
  - Role: Director
  source text: Pursuant to the Purchase Agreement, effective as of the Closing, the Board appointed James Lee as the initial Purchaser Designee to fill the vacancy created by the increase in the size of the Board described in Item 5.03 below.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000182912622015110/0001829126-22-015110-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.