other material
confidence medium
sentiment positive
materiality 0.65
Innovative Eyewear licenses Reebok brand for smart eyewear under multi-year global deal
Innovative Eyewear Inc
- Multi-year global licensing agreement with Authentic Brands Group for Reebok smart eyewear.
- License became enforceable on June 16, 2023.
- Initial Reebok smart eyewear collection expected to launch early 2024.
- Adds to existing portfolio of Lucyd, Nautica, and Eddie Bauer brands.
- Aims to upgrade sport eyewear segment with Bluetooth-enabled smart features.