TaskUs acquires European CX provider heloo to expand footprint and language capabilities

TaskUs, Inc.

TaskUs acquired heloo, a Croatia-based digital customer experience provider founded in 2017.
heloo supports 20 languages across eight Eastern European countries including Bosnia, Serbia, and Slovenia.
Co-founders Domagoj Makar and Tomislav Plesa will continue leading heloo post-acquisition.
Deal diversifies TaskUs client mix into European e-commerce and gaming sectors with cross-selling opportunities.
No financial terms or purchase price disclosed in the announcement.

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