Coupang faces ~$410M in Korean PIPC fines over data incident and ad program violations

Coupang, Inc.

Korean PIPC announced ~$278M fine for Nov 2025 data incident at Coupang Corp subsidiary.
Additional ~$132M fine for alleged violations in collection/storage of data from third-party ad program.
Fines and corrective actions subject to formal written decisions and judicial review; Coupang will appeal.
Estimated $410M total fines to be recognized in Q2 2026 operating expenses; not tax-deductible.

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