{"schema_version":"secwatch.filing_event.v1","accession":"0001835830-24-000116","form_type":"8-K","ticker":"KVYO","cik":"0001835830","company_name":"Klaviyo, Inc.","filed_at":"2024-12-03T23:59:59+00:00","discovered_at":"2026-05-14T18:03:09.930883+00:00","generated_at":"2026-05-29T09:59:45.794305+00:00","sec_items":["7.01","9.01"],"event_type":"other_material","sentiment":"positive","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"Klaviyo BFCM 2024: $3B KAV, 15K record sales days, 18B messages sent","bullets":["Generated $3B in Klaviyo Attributed Value (KAV) over BFCM weekend.","Over 15,000 customers achieved their best sales day ever.","Delivered more than 18 billion messages to consumers.","Discounts of 10-15% and 20-25% drove highest conversion and spending, not steep discounts.","Brands adding SMS in the past year saw 20% YoY increase in ecommerce revenue over BFCM."],"urls":{"canonical":"https://secwatch.observer/filing/0001835830-24-000116","json":"https://secwatch.observer/filing/0001835830-24-000116.json","markdown":"https://secwatch.observer/filing/0001835830-24-000116.md","text":"https://secwatch.observer/filing/0001835830-24-000116.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1835830/000183583024000116/0001835830-24-000116-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1835830/000183583024000116/kvyo-20241203.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-29T09:59:45.794305+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}