Victoria's Secret launches 'Happy Nation' digital brand for tweens ages 8-13

Victoria's Secret & Co.

Happy Nation offers size-inclusive, gender-free apparel and body care for tweens, sold exclusively online at happynation.com.
Brand will integrate with a popular youth gaming platform this summer, marking first metaverse integration for Victoria's Secret.
No plans for retail stores; brand aims to foster judgment-free community with philanthropic partnerships.
Brand development included insight from internal leaders, external experts, and parents of tweens.

This headline and bullets were generated automatically by deepseek-v4-flash:cloud@v2 from the public filing. Read the source on SEC.gov before relying on any specific claim. Not investment advice. See methodology for how this pipeline works.