Krispy Kreme and McDonald's USA end partnership effective July 2, 2025

Krispy Kreme, Inc.

Partnership ends July 2, 2025; Krispy Kreme cites unsustainable costs despite reaching ~2,400 McDonald's restaurants.
Efforts to align costs with unit demand were unsuccessful, making the deal unsustainable for Krispy Kreme.
Krispy Kreme to focus on profitable U.S. retail expansion and capital-light international franchise growth.
McDonald's says partnership met expectations but needed to be profitable for Krispy Kreme; it was small and non-material to their breakfast business.

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