---
schema_version: "secwatch.filing_event.v1"
accession: "0001868726-23-000099"
form_type: "8-K"
ticker: "OLPX"
cik: "0001868726"
company_name: "OLAPLEX HOLDINGS, INC."
filed_at: "2023-12-11T23:59:59+00:00"
generated_at: "2026-06-07T15:10:50.119742+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Olaplex appoints Amanda Baldwin as CEO; sign-on bonus raised to $950k

## Summary
- Amanda Baldwin, 45, appointed CEO effective Dec 11, 2023, succeeding interim CEO John Bilbrey.
- Baldwin also elected to the Board as a Class III director, term expiring at 2024 annual meeting.
- Sign-on bonus increased from $250k to $950k under amended letter agreement; other terms unchanged.
- John Bilbrey remains Executive Chair of the Board.

## SEC filing metadata
- accession: 0001868726-23-000099
- form_type: 8-K
- ticker: OLPX
- cik: 0001868726
- company_name: OLAPLEX HOLDINGS, INC.
- filed_at: 2023-12-11T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1868726/000186872623000099/0001868726-23-000099-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1868726/000186872623000099/olpx-20231211.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001868726-23-000099
- JSON: https://secwatch.observer/filing/0001868726-23-000099.json
- Plain text: https://secwatch.observer/filing/0001868726-23-000099.txt

## Key facts
- Executive change
  John P. Bilbrey changed role as Executive Chair of the Board at OLAPLEX HOLDINGS, INC..
  - Role: Executive Chair of the Board
  source text: Ms. Baldwin succeeds John P. Bilbrey, who served as interim Chief Executive Officer from October 12, 2023 until Ms. Baldwin’s appointment and who remains Executive Chair of the Company’s board of directors (the “Board”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1868726/000186872623000099/0001868726-23-000099-index.htm
- Executive change
  Amanda Baldwin was appointed as Chief Executive Officer at OLAPLEX HOLDINGS, INC..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: On December 11, 2023, Olaplex Holdings, Inc. (the “Company”) announced that Amanda Baldwin, age 45, has been appointed as Chief Executive Officer (“CEO”) of the Company, effective immediately
  evidence_url: https://www.sec.gov/Archives/edgar/data/1868726/000186872623000099/0001868726-23-000099-index.htm
- Executive change
  Amanda Baldwin was elected as Class III Director at OLAPLEX HOLDINGS, INC..
  - Action: elected
  - Role: Class III Director
  source text: In addition, on December 11, 2023, the Board elected Ms. Baldwin to serve as a Class III director of the Board with a term expiring at the Company’s 2024 Annual Meeting of Stockholders, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1868726/000186872623000099/0001868726-23-000099-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.