---
schema_version: "secwatch.filing_event.v1"
accession: "0001880613-25-000088"
form_type: "8-K"
ticker: "DRCT"
cik: "0001880613"
company_name: "Direct Digital Holdings, Inc."
filed_at: "2025-08-12T23:59:59+00:00"
generated_at: "2026-05-17T14:53:30.358998+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Direct Digital Holdings sold 1M shares to New Circle for $439,531 under equity facility

## Summary
- Sold 1,000,000 Class A common shares for $439,531 in cash, net of $18,359 discount.
- Purchaser is New Circle Principal Investments LLC, an accredited investor, under previously disclosed Equity Reserve Facility.
- Sales triggered 8-K filing because aggregate shares since May 16, 2025 exceeded 5% of outstanding.
- Securities issued in reliance on Section 4(a)(2) exemption from registration requirements.

## SEC filing metadata
- accession: 0001880613-25-000088
- form_type: 8-K
- ticker: DRCT
- cik: 0001880613
- company_name: Direct Digital Holdings, Inc.
- filed_at: 2025-08-12T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 3.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880613/000188061325000088/0001880613-25-000088-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880613/000188061325000088/drct-20250806.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001880613-25-000088
- JSON: https://secwatch.observer/filing/0001880613-25-000088.json
- Plain text: https://secwatch.observer/filing/0001880613-25-000088.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.