---
schema_version: "secwatch.filing_event.v1"
accession: "0001880613-25-000116"
form_type: "8-K"
ticker: "DRCT"
cik: "0001880613"
company_name: "Direct Digital Holdings, Inc."
filed_at: "2025-10-02T23:59:59+00:00"
generated_at: "2026-05-17T04:57:52.592131+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Direct Digital Holdings sells 2.4M shares for $755K to New Circle under equity facility

## Summary
- Sold 1.4M shares for $451,983 (9/16-9/26) and 1M shares for $303,400 (9/26-9/30).
- Sales exceed 5% of outstanding shares, triggering Form 8-K filing requirement.
- Purchaser New Circle is an accredited investor; shares exempt under Section 4(a)(2).
- Part of previously disclosed Equity Reserve Facility with New Circle.

## SEC filing metadata
- accession: 0001880613-25-000116
- form_type: 8-K
- ticker: DRCT
- cik: 0001880613
- company_name: Direct Digital Holdings, Inc.
- filed_at: 2025-10-02T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 3.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880613/000188061325000116/0001880613-25-000116-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880613/000188061325000116/drct-20250926.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001880613-25-000116
- JSON: https://secwatch.observer/filing/0001880613-25-000116.json
- Plain text: https://secwatch.observer/filing/0001880613-25-000116.txt

## Key facts
- Equity Issuances
  Direct Digital Holdings, Inc. issued 2,400,000 shares of common stock to New Circle Principal Investments LLC for aggregate of $451,983.
  - Security: common stock
  - Shares: 2,400,000 shares
  - Purchaser: New Circle Principal Investments LLC
  - Consideration: aggregate of $451,983
  source text: through September 26, 2025 , the Company sold 1,400,000 shares of its Class A Common Stock, par value $0.001 per share (the “Class A Common Stock”) for an aggregate of $451,983 in cash consideration after a total discount of $11,627. From September 26, 2025 to September 30, 2025, the Company sold an additional 1,000,000 shares of its Class A Common Stock
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880613/000188061325000116/0001880613-25-000116-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.