---
schema_version: "secwatch.filing_event.v1"
accession: "0001880613-26-000034"
form_type: "8-K"
ticker: "DRCT"
cik: "0001880613"
company_name: "Direct Digital Holdings, Inc."
filed_at: "2026-04-01T23:59:59+00:00"
generated_at: "2026-05-15T08:01:14.404451+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Direct Digital Holdings reports Q4 and full year 2025 results; buy-side revenue up 28% but net loss widens

## Summary
- Q4 2025 consolidated revenue $8.4M, down 7% YoY; buy-side revenue $8.2M, up 28%.
- Net loss for Q4 2025 was $12.6M vs $6.6M loss in Q4 2024.
- Full year 2025 revenue $34.7M, down 44%; buy-side revenue $29.4M, up 10%.
- Launched AI-enabled Ignition+ programmatic media solution in March 2026.
- Implemented 55-to-1 reverse stock split to regain Nasdaq compliance; issued $35M Series A Convertible Preferred Stock.

## SEC filing metadata
- accession: 0001880613-26-000034
- form_type: 8-K
- ticker: DRCT
- cik: 0001880613
- company_name: Direct Digital Holdings, Inc.
- filed_at: 2026-04-01T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880613/000188061326000034/0001880613-26-000034-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880613/000188061326000034/drct-20260331.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001880613-26-000034
- JSON: https://secwatch.observer/filing/0001880613-26-000034.json
- Plain text: https://secwatch.observer/filing/0001880613-26-000034.txt

## Key facts
- Earnings Releases
  Direct Digital Holdings, Inc. reported full year ended December 31, 2025 results: revenue $34.7 million, net income Net loss was ($27.7 million) compared to net loss of ($19.9 million) in full year 2024..
  - Period: full year ended December 31, 2025
  - Revenue: $34.7 million
  - Net income: Net loss was ($27.7 million) compared to net loss of ($19.9 million) in full year 2024.
  - Result: reported results
  source text: Revenue of $34.7 million decreased 44% compared to $62.3 million in full year 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880613/000188061326000034/0001880613-26-000034-index.htm
- Earnings Releases
  Direct Digital Holdings, Inc. reported fourth quarter and full year ended December 31, 2025 results: net income Net loss was ($12.6 million) compared to net loss of ($6.6 million) in the fourth quarter of 2024..
  - Period: fourth quarter and full year ended December 31, 2025
  - Net income: Net loss was ($12.6 million) compared to net loss of ($6.6 million) in the fourth quarter of 2024.
  - Result: reported results
  source text: Revenue of $8.4 million decreased 7% compared to $9.1 million in the fourth quarter of 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880613/000188061326000034/0001880613-26-000034-index.htm
- Earnings Releases
  Direct Digital Holdings, Inc. reported fourth quarter and full year ended December 31, 2025 results: net income Net loss was ($12.6 million) compared to net loss of ($6.6 million) in the fourth quarter of 2024..
  - Period: fourth quarter and full year ended December 31, 2025
  - Net income: Net loss was ($12.6 million) compared to net loss of ($6.6 million) in the fourth quarter of 2024.
  - Result: reported results
  source text: Net loss was ($12.6 million) compared to net loss of ($6.6 million) in the fourth quarter of 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880613/000188061326000034/0001880613-26-000034-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.