---
schema_version: "secwatch.filing_event.v1"
accession: "0001958140-24-000021"
form_type: "8-K"
ticker: "BATRA"
cik: "0001958140"
company_name: "Atlanta Braves Holdings, Inc."
filed_at: "2024-08-29T23:59:59+00:00"
generated_at: "2026-05-31T07:02:55.694367+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Atlanta Braves Holdings appoints Terence McGuirk CEO, Jill Robinson CFO, effective Sept 1

## Summary
- Terence McGuirk, previously Chairman/CEO of Braves Holdings, named President and CEO; no salary increase.
- Jill Robinson, former CFO of Braves Holdings, appointed EVP, CFO and Treasurer of the company.
- Greg Heller named EVP, Chief Legal Officer; Mike Plant EVP, Development; DeRetta Rhodes EVP, Chief Culture Officer; Derek Schiller EVP, Business.
- Management changes follow transition of services from Liberty Media; all current officers (except limited) step down Aug 31.
- Board approved appointments on Aug 26; each executive previously held senior roles within Braves organization.

## SEC filing metadata
- accession: 0001958140-24-000021
- form_type: 8-K
- ticker: BATRA
- cik: 0001958140
- company_name: Atlanta Braves Holdings, Inc.
- filed_at: 2024-08-29T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1958140/000195814024000021/0001958140-24-000021-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1958140/000195814024000021/batra-20240826x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001958140-24-000021
- JSON: https://secwatch.observer/filing/0001958140-24-000021.json
- Plain text: https://secwatch.observer/filing/0001958140-24-000021.txt

## Key facts
- Executive change
  Jill Robinson was appointed as Executive Vice President, Chief Financial Officer and Treasurer at Atlanta Braves Holdings, Inc..
  - Action: appointed
  - Role: Executive Vice President, Chief Financial Officer and Treasurer
  source text: Jill Robinson, age 54, has been appointed Executive Vice President, Chief Financial Officer and Treasurer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1958140/000195814024000021/0001958140-24-000021-index.htm
- Executive change
  Terence F. McGuirk was appointed as President and Chief Executive Officer at Atlanta Braves Holdings, Inc..
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: Terence F. McGuirk, age 73, has been appointed to the role of President and Chief Executive Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1958140/000195814024000021/0001958140-24-000021-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.