---
schema_version: "secwatch.filing_event.v1"
accession: "0001999371-24-001970"
form_type: "8-K"
ticker: "LOCO"
cik: "0001606366"
company_name: "El Pollo Loco Holdings, Inc."
filed_at: "2024-02-13T23:59:59+00:00"
generated_at: "2026-06-06T03:24:50.924223+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# El Pollo Loco appoints Elizabeth Williams as CEO, effective March 11, 2024

## Summary
- Williams named CEO and board member; succeeds interim CEO Maria Hollandsworth.
- Hollandsworth appointed President and continues as COO.
- Base salary $725,000; target bonus 100% of salary; annual equity target $1.8M.
- Signing equity grant of $1.2M and cash signing bonus of $200,000.
- Williams most recently CEO of Outfox Hospitality (Foxtrot); previously Taco Bell International President.

## SEC filing metadata
- accession: 0001999371-24-001970
- form_type: 8-K
- ticker: LOCO
- cik: 0001606366
- company_name: El Pollo Loco Holdings, Inc.
- filed_at: 2024-02-13T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1606366/000199937124001970/0001999371-24-001970-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1606366/000199937124001970/elpolloloco_8k-020824.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001999371-24-001970
- JSON: https://secwatch.observer/filing/0001999371-24-001970.json
- Plain text: https://secwatch.observer/filing/0001999371-24-001970.txt

## Key facts
- Executive change
  Maria Hollandsworth was appointed as President and Chief Operating Officer at El Pollo Loco Holdings, Inc..
  - Action: appointed as President
  - Role: President and Chief Operating Officer
  source text: Ms. Hollandsworth has been appointed as President of the Company and will also continue to serve as the Company’s Chief Operating Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1606366/000199937124001970/0001999371-24-001970-index.htm
- Executive change
  Elizabeth Williams was appointed as Chief Executive Officer at El Pollo Loco Holdings, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: has appointed Elizabeth Williams as the new Chief Executive Officer of the Company and as a member of the Board, effective March 11, 2024
  evidence_url: https://www.sec.gov/Archives/edgar/data/1606366/000199937124001970/0001999371-24-001970-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.