---
schema_version: "secwatch.filing_event.v1"
accession: "0002067876-26-000034"
form_type: "8-K"
ticker: "VSNT"
cik: "0002067876"
company_name: "Versant Media Group, Inc."
filed_at: "2026-07-06T12:01:08+00:00"
generated_at: "2026-07-06T12:05:04.795312+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Versant Media to acquire Full Swing for $530M cash, expanding into interactive sports tech

## Summary
- Acquires Full Swing from Bruin Capital and minority investors for ~$530M in cash, subject to adjustments.
- Full Swing provides golf, baseball, and multi-sport simulation hardware and software for consumers and venues.
- Deal expected to close in H2 2026; Full Swing CEO Ryan Dotters will join Versant reporting to Will McIntosh.
- Acquisition builds on Versant's golf portfolio (Golf Channel, GolfNow, GolfPass) and adds performance data layer.
- Gibson Dunn advised Versant; Moelis & Co. and Kirkland & Ellis advised Bruin Capital.

## SEC filing metadata
- accession: 0002067876-26-000034
- form_type: 8-K
- ticker: VSNT
- cik: 0002067876
- company_name: Versant Media Group, Inc.
- filed_at: 2026-07-06T12:01:08+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/2067876/000206787626000034/0002067876-26-000034-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/2067876/000206787626000034/vsnt-20260706.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0002067876-26-000034
- JSON: https://secwatch.observer/filing/0002067876-26-000034.json
- Plain text: https://secwatch.observer/filing/0002067876-26-000034.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.