other material
confidence high
sentiment positive
materiality 0.65
Ford Q2 US sales down 10% but retail share up; F-Series leads, Bronco outsells Wrangler
FORD MOTOR CO
- Q2 total sales 549,200 (-10% YoY); June retail share 12.3% (+0.2pp).
- F-Series first-half 357,801 units, best-selling truck; Maverick Hybrid Q2 record 29,457.
- Bronco record first-half 76,936 units, outsold Jeep Wrangler in Q2; Explorer up 21% to 126,925.
- Ford Pro Intelligence paid subs >900,000 (+20% H1); BlueCruise >12M cumulative hours.
- Off-road performance trims up 6.5% to 240,634; Mustang sales up 22% to 28,725.