VF Corporation announces leadership changes: Hyder to CCO, Guerrini to senior advisor

V F CORP

Brent Hyder transitions from EVP, Chief People Officer and President Americas to Chief Commercial Officer effective Jan 28, 2026.
Martino Scabbia Guerrini steps down as Chief Commercial Officer and President, Emerging Brands; becomes senior advisor to CEO.
Leadership changes are part of a planned transition; Guerrini remains with VF as an advisor.
No executive departure or compensation adjustments were disclosed in the filing.

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