PAR Tech to acquire Cardlytics' Bridg platform for up to $30M in stock

PAR TECHNOLOGY CORP

Purchase price $27.5M, subject to adjustment, max $30M; payable in PAR common stock (up to ~950k shares, ~2.3% dilution).
Acquires Bridg, a Cardlytics loyalty and shopper intelligence platform, adding identity resolution and retail media capabilities.
Expected close in Q1 2026, subject to customary closing conditions; PAR will register the shares for resale.
Bridg's IDR platform combines loyalty and non-loyalty transaction data for full-funnel customer visibility and closed-loop attribution.

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