Harley-Davidson appoints Topgolf CEO Arthur Starrs as President and CEO, effective Oct 1, 2025

HARLEY-DAVIDSON, INC.

Arthur Starrs, currently CEO of Topgolf, named President and CEO effective Oct 1, 2025; replaces retiring Jochen Zeitz.
Starrs receives base salary of $1.2M, STIP target 150% of salary, annual LTIP grant valued at $6.5M.
One-time cash award of $2M (repayable if voluntary departure within 12 months); one-time RSU grant of $4.5M.
Pro-rated 2025 equity grant of $1.625M; all equity vests in three equal annual installments.
Troy Alstead, current Presiding Director, succeeds Zeitz as Chairman of the Board on Oct 1, 2025.

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