M&A
confidence high
sentiment positive
materiality 0.75
Helen of Troy acquires Curlsmith (Recipe Products) for $150M cash
HELEN OF TROY LTD
- Purchase consideration of $150M net of cash acquired; pre-synergy EV/EBITDA <10x vs. Helen of Troy's ~15x.
- Curlsmith expected CY2022 net sales of $40-42M; more than doubled revenue between 2020-2021.
- Acquisition immediately accretive to sales growth, gross margin, adjusted EBITDA margin, adjusted EPS, and cash flow.
- Adds premium, fast-growing textured-hair brand to Beauty segment; complements Drybar, Revlon, HOT Tools.
- 60% of U.S. consumers have curly/textured hair; prestige textured haircare growing 10x faster than non-textured.