MasterCraft transfers Aviara brand to MarineMax; will close Merritt Island facility

MasterCraft Boat Holdings, Inc.

Asset exchange agreement transfers Aviara brand and related assets to MarineMax subsidiary Cruisers Yachts.
MarineMax will pay for boats on order, assume branding assets, tooling, inventory, and warranty liability.
MasterCraft to wind down Merritt Island production facility and market property for sale.
Aviara segment to be reported as discontinued operations starting Q1 fiscal year 2025.
Transaction expected to close in fiscal Q1 2025; financial terms not disclosed.

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