Boston Beer approves executive bonuses up to $981,540; CEO gets $6.2M in equity awards

BOSTON BEER CO INC

2024 NEO bonuses range from $196,668 (Crowley) to $981,540 (Spillane); based on 90% company goal achievement and 95% pool funding.
2025 base salaries increased: Spillane +5% to $905k, Crowley +8% to $450k, others +3%.
Long-term equity awards: NEOs receive $1M-$1.3M in RSUs (50% time, 50% performance-based); Spillane gets $6.2M in options.
Special performance-based RSU of $1M each for NEOs (except Spillane) vests on positive depletions growth trigger.
2025 bonus targets raised: Reynoso to 75% (from 65%), Crowley to 60% (from 50%), Spillane unchanged at 120%.

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