Edgewell acquires Billie Inc. for $310M all-cash; adds DTC women's shave brand

EDGEWELL PERSONAL CARE Co

Purchase price of $310 million, subject to customary adjustments; transaction closed after HSR clearance.
Billie is a fast-growing DTC brand offering razors, shave cream, body lotion, and other personal care products.
Billie co-founders Georgina Gooley and Jason Bravman will continue to lead the brand.
Acquisition expected to be slightly positive to Edgewell's adjusted cash EPS in fiscal 2022.
Edgewell financed deal with cash on hand and revolver capacity; Billie to expand into brick-and-mortar retail in early 2022.

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