Xcel Brands enters ATM equity distribution agreement for up to $10M

XCel Brands, Inc.

Agreement with Maxim Group LLC to sell up to $10,000,000 aggregate of common stock at-the-market.
Commission of 3.0% of gross sales price; sales via Nasdaq Capital Market or negotiated transactions.
Offering registered under Form S-3 (File No. 333-276698); prospectus supplement dated Aug 18, 2026.
Agreement terminates upon sale of all shares or earlier termination by either party.
Company may terminate at its discretion; customary indemnification provisions apply.

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