Monster Energy CEO Americas Rob Gehring to resign Nov 30, 2026; Emelie Tirre to lead Americas interim

Monster Beverage Corp

Rob Gehring, CEO Americas of Monster Energy Company, notified the Board on Sept 21, 2026 of his resignation effective Nov 30, 2026 to return to The Coca-Cola Company.
Gehring will join The Coca-Cola Company as president of its North America operating unit and remain in his Monster role through the Effective Date.
Effective Dec 1, 2026, Emelie C. Tirre, Chief Strategy Officer of Monster Energy Company, will assume responsibility for the Americas and Caribbean on an interim basis.
Ms. Tirre, age 57, previously was Chief Commercial Officer for the Americas, Caribbean and Oceania through Feb 24, 2026, overseeing U.S., Canada and Latin America sales.
The Board and Company thanked Gehring for his contributions and look forward to partnering with him at TCCC.

This headline and bullets were generated automatically by deepseek-v4.1-flash:cloud@v2 from the public filing. Read the source on SEC.gov before relying on any specific claim. Not investment advice. See methodology for how this pipeline works.