M&A
confidence high
sentiment positive
materiality 0.85
Nu Skin sells Mavely to Later for $250M; expects ~$207M cash, $10M stock after distributions
NU SKIN ENTERPRISES, INC.
- Total consideration $230M cash plus $20M in Purchaser common stock; closed January 2, 2025.
- Nu Skin expects to retain ~$207M cash and $10M stock after payments to other Mavely equity holders.
- Transaction generated ~5x return on Nu Skin's cumulative investment in Mavely since 2021 acquisition.
- Proceeds to be used for debt reduction, innovation, and share repurchases under existing program.
- Mavely to continue providing technology and social commerce capabilities to Nu Skin's affiliate marketing.