General Mills to acquire Whitebridge Pet Brands' North American business for $1.45B

GENERAL MILLS INC

Deal includes Tiki Pets and Cloud Star brands, a growth leader in $24B cat feeding and pet treating segments.
Acquisition funded with cash on hand and new debt; expected to close in Q3 fiscal 2025.
Business generated ~$325M in U.S. Nielsen retail sales over past 12 months.
General Mills assumes two manufacturing facilities in Joplin, Missouri; complements Blue Buffalo portfolio.
Fifth pet acquisition since 2018, advancing Accelerate strategy in core markets.

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