Advantage Solutions' Dean General transitions to strategic advisor; salary cut to $110,000 under new agreement

Advantage Solutions Inc.

Dean General moved from Chief Industry Development Officer to strategic advisor effective Oct. 1, 2026, serving as non-executive employee through Dec. 1, 2027.
General's salary drops to $110,000; he is eligible for a change-in-control bonus up to $765,810.47, less transition-period salary paid.
If terminated on the Dec. 1, 2027 planned separation date and before a change in control, General gets $600,000 severance over 18 months plus ASM-paid COBRA for up to 18 months.
Benefits are conditioned on a general release and compliance with restrictive covenants; non-solicit/non-compete period extends to 18 months after transition.

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