LQR House subsidiary signs TikTok MCN agency contract; appoints Yilin Lu President

LQR House Inc.

Wholly owned subsidiary YHC Online Ltd. entered MCN agency services contract with TikTok to develop, manage, and monetize creator-led content.
Collaboration aims to enable cross-platform campaign execution across TikTok, Meta, and Google for integrated digital marketing.
Board member Yilin Lu appointed President effective August 6, 2025, overseeing global growth in digital infrastructure and media monetization.
Mr. Lu played central role in initiating TikTok discussions; he has over 15 years equity investment/trading experience and holds CFA and FRM designations.

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