Strive closes merger with Strive Enterprises; names new CEO, CFO; auditor changed to KPMG; ATM offering at $2.50+

Strive, Inc.

Merger with Strive Enterprises closed Sept 12, 2025; company renamed from Asset Entities to Strive, Inc.
CEO Matthew Cole: base salary $800k, target bonus 200%, $2M transaction bonus, $17M RSU grant.
CFO Benjamin Pham (base $500k, bonus target 100%), CLO Logan Beirne ($500k), CMO Arshia Sarkhani ($350k) appointed.
Auditor changed from WWC to KPMG effective closing date; no reportable disagreements or events.
Subscription agreement amended to allow ATM offering of common stock at or above $2.50 per share.

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