NCM enters 10-year advertising agreement with Regal Cinemas covering 6,000+ screens

National CineMedia, Inc.

10-year exclusive ad rights at Regal's 6,000+ screens and 450 U.S. theaters, replacing prior Exhibitor Services Agreement.
Agreement subject to bankruptcy court approval by June 30, 2023; Regal to support NCM's reorganization plan.
Parties to dismiss with prejudice ongoing litigation related to the prior ESA's exclusivity provisions.
NCM retains Noovie pre-show and Platinum ad unit; strengthens market position with three national cinema chains.
NCM CEO says deal deepens 20-year relationship and reaffirms NCM as premier cinema advertising company.

Key facts

Extracted from this filing and checked against the source text.

Material Agreements SEC 8-K Item 1.01/1.02 confidence 1.0

National CineMedia, Inc. entered into Network Affiliate Transaction Agreement with Regal Cinemas, Inc. valued at exclusive right to provide on-screen advertisements at Regal's theaters for a term of ten years in e (effective 2023-06-30).

Action: entry
Counterparty: Regal Cinemas, Inc.
Value: exclusive right to provide on-screen advertisements at Regal's theaters for a term of ten years in e
Effective: 2023-06-30

Exact text from the filing

The Advertising Agreement provides that NCM LLC will acquire the exclusive right to provide on-screen advertisements at Regal’s theaters for a term of ten years in exchange for payments based on the attendance at Regal’s theaters and the revenue generated by NCM LLC through advertising displayed in Regal’s theaters.

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Material Agreements SEC 8-K Item 1.01/1.02 confidence 1.0

National CineMedia, Inc. terminated Exhibitor Services Agreement with Regal Cinemas, Inc. valued at termination of the Exhibitor Services Agreement and waiver of claims (effective 2023-06-30).

Action: termination
Counterparty: Regal Cinemas, Inc.
Value: termination of the Exhibitor Services Agreement and waiver of claims
Effective: 2023-06-30

Exact text from the filing

Pursuant to a separate termination agreement (the “Termination Agreement”), the Exhibitor Services Agreement, between NCM LLC and Regal (the “ESA”), will be rejected by Regal and will be deemed terminated.

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National CineMedia, Inc. filing history →

Source: SEC EDGAR

accession 0001377630-23-000077

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