LPL Financial signs strategic agreement with Prudential to serve Prudential Advisors' 2,600+ advisors

LPL Financial Holdings Inc.

LPL will act as broker-dealer and RIA for Prudential Advisors, moving assets from current custodian to LPL.
Transition expected in latter part of 2024, subject to regulatory approval; affects over 2,600 financial professionals.
LPL will expand its technology platform and servicing model to provide a tailored experience for Prudential Advisors.
Prudential Advisors will continue to offer planning, investment, insurance, and retirement solutions, leveraging LPL's platform.
LPL and Prudential have been partners since 1989 in life and annuity; this agreement expands that relationship.

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