PubMatic to acquire Martin for $45M cash to boost supply path optimization tools

PubMatic, Inc.

Total consideration of $45M: $26.5M at closing, $14M retention over 3 years, $4.5M holdback for 15 months.
Martin provides media measurement and reporting platform for advertisers and agencies.
Acquisition aims to enhance PubMatic's SPO product roadmap for buy-side customers.
Transaction fully funded from existing cash; expected to close mid-September 2022.
Martin CEO Tanja Mimica and team will join PubMatic to continue innovation.

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