other material
confidence high
sentiment positive
materiality 0.50
Starco Brands launches national retail distribution of Whipshots vodka-infused whipped cream
Starco Brands, Inc.
- Whipshots (in partnership with Cardi B) now available at GoPuff, BevMo, Liquor Barn, Total Wines & Spirits in CA, CO, WA, FL.
- Initial SKUs: 50mL ($5.99) and 200mL ($14.99) in vanilla, caramel, and mocha flavors.
- Distribution via Republic National Distributing Company (RNDC); additional regions to be added monthly.
- Product has 10% ABV, no refrigeration needed; described as one of largest consumer product launches of 2021.
- CEO Ross Sklar cites well-executed launch and retail strategy meeting overwhelming demand.