Fluent Q1 2025 revenue falls 16% to $55.2M; Commerce Media revenue up 99%

Fluent, Inc.

2025-Q1 EPS reported -$0.39 revenue$55,210,000

Net loss of $8.3M ($0.39 per share) vs $6.3M loss in Q1 2024; adjusted net loss $6.7M ($0.31).
Commerce Media Solutions revenue surged 99% YoY to $12.7M, now 23% of consolidated revenue.
Owned & Operated revenue dropped 30% to $31.1M due to social media supply reduction; attrition continues into Q2.
Adjusted EBITDA was -$3.1M; company expects positive adjusted EBITDA in H2 2025 as Commerce Media scales.
Post-quarter launched Rebuy Ads partnership with Rebuy Engine for Shopify merchants.

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