FitLife Q2 revenue down 5% to $16.1M; completes $42.5M Irwin Naturals buy

FITLIFE BRANDS, INC.

2025-Q2 EPS reported $0.38 vs consensus $0.18 ▲ beat (+112.9%)

Net income $1.7M ($0.18 diluted EPS) vs $2.6M ($0.27) YoY; Adjusted EBITDA $3.3M, down 13%.
Gross margin fell to 42.8% from 44.8%; online revenue $10.4M (65% of total), down 7% YoY.
MRC segment revenue down 16%; Dr. Tobias brand declined 16% due to lower Amazon session counts.
Completed Irwin Naturals acquisition on Aug 8 for $42.5M; financed via $35.75M new term loan from First Citizens.
Irwin generated ~$60M revenue TTM at ~35% gross margin; FitLife expects ~$1.5M annual SG&A savings.

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