Agassi Sports partners with JOOLA for pickleball ventures under collaboration agreement

Agassi Sports Entertainment Corp.

Collaboration agreement with Sport Squad (JOOLA) signed July 10, 2025, for joint pickleball ventures.
Ventures may include products, live events, tournaments, wellness projects, and media content.
Company responsible for acquiring brand/trademark and NIL rights; each venture to have separate definitive agreement.
CEO cites accelerating path to commerciality and potential uplist to national exchange.
Andre Agassi expands personal relationship with JOOLA through the partnership.

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