Agassi Sports Entertainment hires George Mackin as strategic consultant for racquet sports growth

Agassi Sports Entertainment Corp.

George Mackin, former owner of Tennis Media Company and investor in Indian Wells/PlaySight, joins as advisor.
Mackin built and sold a media rep firm in 1998; led sale of Tennis Media Company to Sinclair in 2017.
He will advise on media strategy, brand development, event growth, and sports tech initiatives.
CEO Ronald Boreta says Mackin's experience aligns with ASE's strategy to build a racquet sports platform.

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