Viewbix subsidiary Cortex loses major customer due to MFA policy changes; revenue outlook materially impacted

Viewbix Inc.

Cortex Media, majority-owned by Viewbix's subsidiary Gix Media, was notified that a significant customer stopped advertising on its sites.
The customer decision follows programmatic advertisers prioritizing non-MFA categories and imposing publishing restrictions on "Made for Advertising" sites.
Cortex anticipates a significant negative impact on future revenue from this loss.
Viewbix board evaluating measures: cost reduction, new revenue sources, bank loan renegotiation, and debt/equity fundraising for Cortex and Gix Media.

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