DBGI enters 3-year exclusive apparel manufacturing deal with Univ. of Mississippi NIL collective; issues $3M in stock

Digital Brands Group, Inc.

Exclusive 3-year term to manufacture University of Mississippi apparel (excluding jerseys, polo shirts, collared shirts, quarter zips, and certain NIL items).
DBGI to invest $500K/year for 3 years into student-athlete NIL funds and spend $500K/year on digital marketing.
Consideration: DBGI issues $3M worth of common stock (based on 5-day VWAP) to The Grove Collective; make-whole provision for first 15 months if stock price declines.
Client assigns voting rights of shares via proxy to DBGI CEO John Hilburn Davis IV.
DBGI must file resale registration statement by January 2, 2026.

Key facts

Extracted from this filing and checked against the source text.

Material Agreements SEC 8-K Item 1.01/1.02 confidence 0.9

Digital Brands Group, Inc. entered into Exclusive Private Label Manufacturing Agreement with The Grove Collective, LLC valued at $3,000,000 worth of common stock plus $500,000 per year for 3 years in student-athlete funds and $50 (effective 2025-11-19).

Action: entry
Agreement: supply
Counterparty: The Grove Collective, LLC
Value: $3,000,000 worth of common stock plus $500,000 per year for 3 years in student-athlete funds and $50
Effective: 2025-11-19

Exact text from the filing

On November 19, 2025, Digital Brands Group, Inc. (the “Company” or “DBGI”), entered into that certain Exclusive Private Label Manufacturing Agreement (the “Agreement”) with The Grove Collective, LLC, a Mississippi limited liability company (“Client”).

View on SEC.gov

24 material agreements filed in the last 30 days. Browse all material agreements →

Digital Brands Group, Inc. filing history →

Source: SEC EDGAR

accession 0001493152-25-024985

view filing index on sec.gov

view primary document

Machine-readable: JSON · Markdown · Plain text

This headline and bullets were generated automatically by deepseek-v4-flash:cloud@v2 from the public filing. Read the source on SEC.gov before relying on any specific claim. Not investment advice. See methodology for how this pipeline works.