DBGI agrees to $1.65M, 3-year Colorado sponsorship paid with stock, cash, and revenue share

Digital Brands Group, Inc.

$550K annual fee: $350K in common stock with 18-month make-whole guarantee, $200K cash.
Stock voting rights assigned via proxy to CEO Hil Davis, CEO voting all shares.
Additional 7% of gross revenue from separate CU licensing deal to fund NIL activities for student-athletes.
Agreement runs Dec 2025 through Dec 2028; registration statement for resale of shares due by Jan 17, 2026.

Key facts

Extracted from this filing and checked against the source text.

Material Agreements SEC 8-K Item 1.01/1.02 confidence 0.9

Digital Brands Group, Inc. entered into Marketing and Sponsorship Agreement with Buffalo Sports Properties, LLC valued at sponsorship fee in the aggregate amount of $550,000 for each year of the Term (effective 2025-12-04).

Action: entry
Counterparty: Buffalo Sports Properties, LLC
Value: sponsorship fee in the aggregate amount of $550,000 for each year of the Term
Effective: 2025-12-04

Exact text from the filing

On December 4, 2025, Digital Brands Group, Inc. (the “Company”) closed on that certain Marketing and Sponsorship Agreement (the “Agreement”) with Buffalo Sports Properties, LLC (“Buffalo Sports”)

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24 material agreements filed in the last 30 days. Browse all material agreements →

Digital Brands Group, Inc. filing history →

Source: SEC EDGAR

accession 0001493152-25-026860

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