M&A
confidence high
sentiment positive
materiality 0.75
IZEA acquires Australian influencer marketing company Hoozu for cash and stock
IZEA Worldwide, Inc.
- Acquires Hoozu, Australia's leading influencer marketing firm, headquartered in Sydney.
- Consideration is a mix of cash and stock with deferred payments tied to KPI performance.
- Hoozu was profitable in its 2022 and 2023 fiscal years ending June; will operate as a wholly-owned IZEA subsidiary.
- Hoozu CEO Natalie Giddings continues in her role, reporting to IZEA President Ryan Schram.
- Acquisition establishes IZEA beachhead in Oceania; Hoozu to serve as platform for further APAC growth.