Shopify BFCM sales hit $14.6B, up 27% YoY; 81M+ customers, record peak

SHOPIFY INC.

Record $14.6B global sales over Black Friday-Cyber Monday, up 27% YoY (24% constant currency).
81+ million customers shopped; peak sales of $5.1M/min at 12:01 PM EST on Black Friday.
94,900+ merchants had highest-selling day ever; 15,800+ entrepreneurs made first sale on Shopify.
Top categories: Cosmetics, Clothing Tops & Pants, Activewear; average cart price $114.70.
Cross-border orders 16% of total; Shop Pay orders up 39% YoY; 136M+ packages tracked on Shop App.

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