other material
confidence high
sentiment positive
materiality 0.75
KeyCorp consumer bank outlines $88B deposits, $68B AUM; targets $100B AUM by 2030
KEYCORP /NEW/
- Consumer deposits $88B, loans $35B; revenue $3.6B TTM; net charge-off ratio 0.12% YTD vs peer median 0.48%.
- Relationship household growth ~3% annually; new households are younger and have 2x deposits vs non-relationship peers.
- Wealth Management AUM $68B (3Q25), up from $41B in 2019; target $100B by 2030 under long-run market returns.
- 85% of consumer fees are recurring; deposit cost 0.27% YTD vs peer median 0.48%, highlighting low-cost funding.
- Branch efficiency improved: deposits per branch $93MM vs $66MM in 2019; FTE reduced from 8,500 to 7,500.