EC fines Google €2.95B for ad tech self-preferencing; Alphabet to appeal and accrue in Q3

Alphabet Inc.

European Commission imposes €2.95 billion fine on Google for self-preferencing in ad tech.
Violation covers buy-side and sell-side practices; Google ordered to cease and desist.
Google plans to appeal the decision; Alphabet will accrue the fine in Q3 2025.
Fine will be recorded as a charge in the third quarter of 2025.

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