MediaAlpha converts S-3 to S-1 for resale of 34.35M shares by pre-IPO holders

MediaAlpha, Inc.

Filed amendment to resale shelf to register 34,351,485 shares of Class A common stock held by pre-IPO stockholders.
Company is not selling any securities; no underwritten secondary offering.
Amendment does not increase total shares registered under the shelf.
No sales can occur until SEC staff declares the resale shelf effective.

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